I don't usually write reviews but this is just....WOW! I've been looking for a lippy like this, long wearing, doesnt stain face mask and not drying. Yet all the matte ones (in liquid or solid form) I've tried were so drying and I've tried many, from Tom Ford to Rom&nd. Although this says BALM, it really is long wearing, with strong pigment and so comfortable on the lips! And at this price point, it's a no brainer, I will be getting more colours!